Gill is developing Upstarter, the design led incubator for the Schools of Architecture and Design at CMU. She is obsessed with design entrepreneurs, start-up business incubation, design strategies for new technologies, and exploring the impact of new pervasive technologies in everyday life. She has a consultancy, Plot which she runs with Nick Durrant, and has worked with many large and small companies, UK design schools, and has developed design tools at the Design Council. She was the School of Design's Nierenberg Chair from 2010-2012.